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Yale B-school wants a piece of the spotlight
Posted: February 8th, 2012, 10:46am MST
(Poets&Quants) -- Ever since Yale University launched its School of Organization and Management in 1976, the place has been something of an unconventional business school. Its founders envisioned a school that would be small, communal, unorthodox, and steeped in theory and research, able to groom leaders for both business as well as the public and non-profit sectors. But the decision to avoid creating another me-too business school has had some unintended consequences. For years, SOM has unsuccessfully battled the misperception that it is merely a school for non-profit management, a haven for do-gooders outside the MBA mainstream. And despite basking in the glow of one of the world's most valuable educational brands, the school has never been able to develop the stature of any of its Ivy League rivals. Enter Edward "Ted" Snyder, the 58-year-old veteran dean who signed on as SOM's new leader last fall. He arrived with extraordinarily high expectations. "I like what I do so I don't feel pressure," says the soft-spoken Snyder. "I feel really good about the prospects here. I've been at business school deaning for awhile so it gives me the credibility to say, 'Folks, this is what we face.'"