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Dev Shed - The Open Source Web Development Site

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  Incentivized Apps Fail to Make a Lasting Impression

  Posted: December 19th, 2011, 6:00am MST

  Approximately 2,800 adults over the age of 18 were surveyed by Harris Interactive on behalf of mobile ad provider Pontiflex during November. 958 of the participants identified themselves as smartphone owners, while another 257 were tablet owners. According to the online survey, only 3 percent of the participants said they frequently used an app that they had installed to receive an incentive. While it's not surprising that few participants used their incentivized apps on a frequent basis, the percentage is so low that it really calls into question the quality and worth of such apps, particu...