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broadbandreports.com

• 

  Sprint CEO Says They're Throttling Unlimited Users - Then Company Proceeds to Insist He Misspoke

  Posted: January 6th, 2012, 6:26am MST

  
  While Sprint has continued to insist they're dedicated to offering unlimited data, the writing has been on the wall for some time that this dedication is going to have a short shelf life. Sprint has killed off unlimited data for everyone but smartphone users, and now CEO Dan Hesse is acknowledging that they are throttling the heaviest unlimited users. At a conference Hesse acknowledged that Sprint throttles about 1% of those users, telling investor attendees that "for those that want to abuse it, we can knock them off."
  
  While you'd expect network management, the problem is their ads say they don't throttle.
  
  Sprint insists that their CEO somehow misspoke, and that he was only referring to Sprint prepaid providers Boost Mobile and Virgin Mobile. Other outlets seem to be claiming that Hesse was misquoted in the Dow Jones report that started it all, and was only referring to users who roam.
  
  False advertising or not, as SMS revenues dry up and mobile VoIP erodes traditional voice revenues, Sprint's going to inevitably kill off their purported love of unlimited data. The company has already been on a roll in mirroring the behavior of larger competitor giants AT&T and Verizon, jacking up ETFs and eliminating numerous discounts in order to help fund their LTE deployment. It would be fairly surprising if Sprint's unlimited smartphone offers survive 2012.
  
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