
Yesterday Verizon announced that they'd be partnering with RedBox on a new streaming video service. Verizon had been considering such a project for some time, at one point even considering some kind of over-the-top live subscription TV play to be offered to customers outside of their traditional FiOS footprint. Eric Bruno, Verizon s SVP of consumer product management, tells Multichannel News that it's "to be determined" whether they'll offer Live TV. "From a FiOS perspective, we participate in about 30% of the marketplace," Bruno said. "We want to compete in 100% of it From a Verizon perspective, this lets us compete on a national basis." Given Verizon's cozy new relationship with the cable industry, and their walled-garden approach on the 360, expecting anything too disruptive to traditional TV would be a tall order.
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